Beyond Implementation: Selling DAM Success Across Your Organization

The need and the challenge 

A well-managed Digital Asset Management (DAM) system can do many different and valuable things for all levels of the organization. Usually far more than most parts of the organization appreciate. Often more than they knew was possible. That creates the need to promote what can be provided across the entire organization and ensure successful adoption. The DAM team must embrace communicating with a diverse array of departments – the internal users. Users that may have both a very wide range of different priorities and varying levels of understanding of what DAM can deliver.

This course equips DAM professionals with the strategies needed to communicate value effectively, drive organization-wide adoption, and establish your DAM as an indispensable business asset.

To celebrate the launch of this course, we're giving the first 10 people to book a 20% discount! Register and enter the code FIRST20 to receive the exclusive rate.

Hear from the Course Director, Phil Seibel, MLIS, Senior Librarian, Aldis

“IT and tech services, marketing and creative teams, legal and licensing departments, financial and budgetary departments, c-suite executives and company directors should all know what they can get from DAM and what DAM can do for them. Often much that they never thought was available or even possible. Servicing DAM ‘super users’ and all the myriads of potential end users.”

Why This Course Matters

Even the most sophisticated DAM implementation will underperform without organization-wide buy-in. This course addresses the critical challenge facing DAM teams: how to communicate tailored value propositions effectively to diverse stakeholders—from technical teams to creative departments, from legal to finance, and from end users to the C-suite.

What You'll Learn

Through four 75-minute sessions featuring interactive Q&As and practical case studies, you'll learn:

• How to master promotion throughout the internal market
• Techniques for communicating the value of the DAM with each stakeholder group's priorities
• Adoption acceleration techniques that increase system utilization
• How to speak to all the different groups in their own professional language about what DAM can do for them
• Proven engagement strategies that secure buy-in at all organizational levels

Who Should Attend

This course is for all DAM professionals responsible for ensuring DAM adoption and success across their organization.

Schedule

Session 1: September 3, 2026 - Foundation for Internal Promotion
Session 2: September 10, 2026 - Financial and Compliance Stakeholders
Session 3: September 17, 2026 - Leadership and Creative Engagement
Session 4: September 24, 2026 - Power Users and Future Capabilities

You can view the full series summary here.