A Strategic Framework for Selecting the Right DAM

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: The Problem with Traditional Technology Selections
Thursday April 16, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST
Traditional approaches to selecting technology often led to misaligned tools, wasted resources, and low adoption rates. In this session, we’ll explore common pitfalls—such as vendor-driven decisions, siloed planning, and failure to understand end-user needs.
Learn why these approaches fall short and what’s at stake if we don’t adopt better methods.

Session 2: Empathize: Understanding Your Users and Stakeholders
Thursday April 23, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Great solutions start with deep understanding. This session dives into techniques for uncovering the true needs, motivations, and pain points of your users and stakeholders. Using human-centered design principles, the course guides you through the relevant methods, including interviews, personas, and user scenarios that build a strong foundation for meaningful evaluations.

Session 3: Define & Ideate: Clarifying the Problem & Exploring the Possibilities
Thursday April 30, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Now that you understand your users and stakeholders, it’s time to look at potential solutions. In this session, the course undertakes an intensive examination of the current Digital Asset Management marketplace so you can develop the right shortlist for you. Then establish how to test these shortlisted vendors through RFPs that actually work, useful demo weeks, and competitive proofs-of-concept, so you can make a confident final decision.

Session 4: Prototype, Test, and Decide: Identify the Right Technology and Partner Fit
Thursday May 7, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

In this session, the course covers how to prototype and test your technology options effectively—before making major investments; covering evaluation criteria, pilot approaches, and decision-making frameworks to ensure the chosen solution fits your users, goals, and organizational ecosystem. The course will also cover how to evaluate both technology and the people behind the solution. Finally, we’ll give you some tips to help you negotiate your best deal.