Series Summary
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Session 1: Metadata and Workflow
Workflow is best described as the sequence of processes through which content passes from creation to production, ending with distribution. Good metadata powers that process.
This session focuses on unlocking the potential of metadata in your DAM to:
- Ingest, discover, share
- Distribute assets through a strategic design of your asset lifecycle
- Speed approvals, deliver better asset tracking and ensure compliance
Speakers:
John Horodyski, Executive Director, Insights and Analytics, Salt Flats
Emily Castle, Content Manager, Marketing Accelerator, Pernod Ricard
Carey MacDonald, Principal Onboarding Manager, Strategic Accounts, Bynder
Session 2: Metadata and Collaboration
The ability to collaborate in a modern, creative, marketing operation is critical for the success of content creation and management.
This session focuses on:
- Metadata management that has been shown to achieve better collaboration
- Stronger workflows
- Good governance for the better management of assets
Speakers:
John Horodyski, Executive Director, Insights and Analytics, Salt Flats
Lisa Grimm, VP DAM Evangelist, Digizuite
John Tell, Solution Expert, Digizuite
Session 3: Metadata and UX / UI
Positive experiences with UX and UI are essential for good metadata creation through asset ingestion - all the way through asset search.
This session is all about delivering a fully engaging consumer experience, and how it is achieved:
- Metadata entry, templates and UI
- Positive UX = user adoption
- The power of Search
Speakers:
John Horodyski, Executive Director, Insights and Analytics, Salt Flats
Kara Van Malssen, Partner and Managing Director, AVP
Christopher Morgan-Wilson, Senior Sales Engineer, Orange Logic
Session 4: Taxonomy Design
Appreciating the power of best practice taxonomy and managing a consistent controlled vocabulary in your DAM and across the enterprise.
Key topics:
- Effective taxonomy strategies - what they are and what they deliver
- Improving search results
- Enhanced and faster discovery
Speakers:
John Horodyski, Executive Director, Insights and Analytics, Salt Flats
Rus Martin, Digital Asset Specialist, Esri
Phil Seibel, Digital Asset Manager, Aldis Systems