Marketing to the Overseas Buyer: Addressing Existing and Expected Growth in Demand for UK Property

  • Where to start; how best to research and find interested overseas buyers
  • Learning, knowing and mastering your targeted market
  • Undertaking due diligence
  • Positioning the brand
  • Creating and maintaining ‘reputation’
  • Finding the niche buyer
  • Succeeding in the search for opportunities
  • Trends in the investment and property structures that appeal to the overseas buyer