Including: What it would be worth if I developed it, refurbished it or just had an interest in it (e.g. management agreement, franchise agreement or lease)

  • Evidence: who is buying and selling
  • Who is lending and on what terms
  • Actions to increase values
  • Alternative uses

* Detailed *Concise *Comprehensive

Covering every type of hotel from city centre five star to vacation destinations and budget lodges.

This is a briefing on what your hotel (or interest in a hotel is worth).  Opportunities to create and destroy value abound.  The briefing reviews: what you can do to enhance it and how not to reduce it.

The course directors – an asset manager (Philip Camble, Director, Whitebridge Hospitality Ltd), a valuer (Philip Johnston, Director, HarJoh), three hotel brands (Guido Fredrich, Development Director, Regional Vice President Development, Europe, Hyatt Hotels and Resorts, Ricky Kapoor, Managing Director, The Edinburgh Collection Limited, and Dilya Ryskeldinova, Acquisitions & Development Manager, PPHE Hotel Group) and a lawyer (Nick Skea-Strachan, Partner, Pinsent Masons LLP) – will provide in-depth briefings.  Not to be missed for all independent, franchised and branded hoteliers, investors and funders, their agents and advisors.

Click here to view the Agenda 

Topics include:

  • What’s my hotel worth?
  • Measuring brand value and performance and its relevance to the hotel’s worth
  • Models of ownership and operation and how they can impact value
  • Site values – redevelopment to create a new build hotel vs redevelopment to create a residential/mixed-use vs refurb and upgrade
  • Increasing value through better/more effective marketing
  • Sources and terms of funding for the implementation of strategies 
  • Current trends and ‘what if’ thinking