Under the Microscope: How Quest Diagnostics Transformed Workflows with Modern DAM
In regulated industries like healthcare and financial services, balancing speed, compliance, and data integrity is critical but, too often, they feel more like obstacles than safeguards. Quest Diagnostics—global leader in diagnostic services—faced this challenge head-on by modernizing its content operations, not just adopting a Digital Asset Management (DAM) platform.
Alex Alzate, Director of Marketing Systems and Production at Quest Diagnostics, led the transformation across marketing, creative, product, and compliance teams. The focus: streamline complex regulatory workflows like the Communication Review Process (CRP) through modern taxonomy, automation, and alignment.
No matter the industry - healthcare, pharma, finance, or any regulated industry, this session offers practical strategies to develop scalable, compliant-confident workflows that support growth and drive innovation.
Key Takeaways:
- How to lead DAM transformation in a regulated, enterprise-scale organization
- The role of metadata and taxonomy in enabling compliance and discoverability
- Designing and automating regulatory workflows like CRP to reduce bottlenecks
- Building internal alignment across marketing, medical, and creative stakeholders
- Lessons from rolling out a DAM strategy across a large, distributed team
A link to the recording will be shared post-webinar with all registrants.
Sponsored by:
Tenovos is a data-first digital asset management platform, intuitively designed to empower brands to streamline and automate the traditional complexities of creating, publishing and tracking global content. Once published, content performance can be measured across channels and campaigns allowing brand teams to quantify the success of their content investment and its impact on business growth. Some of the largest enterprise retail, CPG, and media and entertainment brands have seamlessly integrated the cloud-native Tenovos platform into their existing tech stack to help maximize the efficiency of managing content workflows and optimize the performance of the content they create.
