Optimizing DAM for User Success

To the end user, a DAM system is only as good as the search, discovery, and access experience. If users encounter browse features that are not meaningful, if searches don’t return expected results, and if they can't figure out if they are allowed to use an asset, they may get frustrated and leave. Many will never return.    To optimize the system for usability, you have to see the world through the eyes of your users.   During this webinar, AVP will share several proven methods for learning directly from users in order to design improvements that will enrich the overall DAM user experience. You will learn how to:

• Understand users' mental model of assets, in order to curate assets in meaningful ways
• Identify common search and browse terminology, so that assets can be made findable in ways that match users' search behavior
• Identify what users want to know about assets, so that they can be used effectively

 

A link to the recording will be shared post-webinar with all registrants.