Optimize Your Everything with a DAM-Centric Composable Architecture
Thursday May 2, 2024
10AM PDT / 1PM EDT / 6PM BST / 7PM CEST
There has been a seismic shift in the media and content supply chain world, with brands moving away from legacy, monolithic vendors to a composable enterprise tech stack in which every software is interoperable, scalable, and extensible.
This is not new, it’s been in the making for a decade or more, but today, API and cloud technology has lowered the bar. Integrations are easier than ever.
Meanwhile, the need to feed the content beast that is consumers’ thirst for content of all types is pushing every global enterprise beyond the capabilities of existing systems, processes and tools.
Every enterprise around the world behaves more and more like a media publisher where modernizing leads to cheaper, faster and better creative.
This digital transformation is rife with product companies today who are looking to optimize the process of creating, managing, and delivering global content at scale. But it comes with obstacles, dependencies, expectations, and complexities, which, unless managed, can derail even the most technologically savvy brands.
In this webinar, Philip Wisniewski, VP of Global Alliances at Tenovos, will be joined by Mike Whang, SVP at Qvest, and David Dorf, Head of Retail Industry Solutions at Amazon Web Services. They will introduce various tools and techniques, such as the Reference Technical Blueprint, to help ensure the success of those organizations on the composable architecture path. The webinar will demonstrate how stakeholders can use these tools to help align priorities, articulate dependencies and define meaningful business impact throughout the media and content creation process.
What you’ll learn:
- The benefits of composable architecture
- The challenges and key tools & techniques to mitigate risks
- Where to get started, how to sell internally
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Tenovos is a data-first digital asset management platform, intuitively designed to empower brands to streamline and automate the traditional complexities of creating, publishing and tracking global content. Once published, content performance can be measured across channels and campaigns allowing brand teams to quantify the success of their content investment and its impact on business growth. Some of the largest enterprise retail, CPG, and media and entertainment brands have seamlessly integrated the cloud-native Tenovos platform into their existing tech stack to help maximize the efficiency of managing content workflows and optimize the performance of the content they create.