Taming the Complexity of Modern Video Workflows - How Hogarth's Creative Ops Team Harnesses AI + DAM
What’s happening now
Video content is exploding. AI tools are multiplying. And creative operations teams are caught in the middle -juggling fractured workflows, unclear asset ownership, and an overwhelming volume of content spread across tools and teams.
Meeting the multiple challenges
How Hogarth is leveraging AI tools for rapid creative production - while using enterprise DAM to bring structure, governance, and traceability to an otherwise chaotic process. How AI-enhanced asset management helps operationalize creative workflows without slowing down innovation.
Hogarth and Orange Logic share how they’ve tackled the complexity head-on.
Covering:
- How to centralize AI-generated content across tools, including Runway, Firefly, and Premiere, for better tracking and reuse.
- Practical ways to implement AI metadata tagging and lineage tracking without major process overhauls.
- Why asset governance and version control are essential to scaling AI-powered content creation.
- Real-world insights into how DAM evolves from a repository to the orchestration engine for Creative Ops.
- What your team can do today to prepare for higher content volumes, tighter timelines, and evolving compliance needs.
A practical, forward-looking guide to best practice.
A link to the recording will be shared post-webinar with all registrants.
Sponsored by:
For ambitious content creators in growing enterprises, Orange Logic provides a powerful digital asset management platform to increase control, creativity and commercial advantage.
Our dedication to flexibility, scalability and usability has created a highly intuitive experience designed to streamline content workflows, automate manual processes and remove roadblocks from remote collaboration.
