Step by Step: How to Implement a DAM for a Rapidly Scaling CPG Brand
One of the most daunting tasks a DAM Manager can face is implementing a new DAM or switching DAMs. The sheer volume of assets, metadata, users, and licensing information, can be overwhelming. It’s typically a project that can take months,
even years, to get right. Unfortunately, most companies don’t have that time, so preparation and planning are crucial for success.
But what's included in the preparation and planning? Fortunately, we’re joined by Vanessa Escobedo Barba, Digital Asset Manager at Onnit who has just successfully completed the onboarding process of a new DAM. In this presentation, we’ll learn:
- How to assemble your DAM dream team and the importance of soliciting user feedback
- Metadata and taxonomy considerations
- Selecting the best technology for your needs
- Importance of a communication plan
- What’s in an implementation checklist
A link to the recording will be shared post-webinar with all registrants.
Sponsored by:
Tenovos is a data-first digital asset management platform, intuitively designed to empower brands to streamline and automate the traditional complexities of creating, publishing and tracking global content. Once published, content performance can be measured across channels and campaigns allowing brand teams to quantify the success of their content investment and its impact on business growth. Some of the largest enterprise retail, CPG, and media and entertainment brands have seamlessly integrated the cloud-native Tenovos platform into their existing tech stack to help maximize the efficiency of managing content workflows and optimize the performance of the content they create.
