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How High Performing Marketing Orgs Get the Most Out of their Content

Wednesday March 27, 2024

9AM PST / 12PM EST / 5PM GMT / 6PM CET

According to Forrester, 65% of content is underutilized or "wasted." Given the substantial marketing resources invested in content creation (collateral, videos, images, blog posts, etc.), one-off or unused content can have a significant impact on spend and scalability.

Join Optimizely's Product Marketing Manager, Ali Hart, and Principal Product Manager, Rob Driscoll, to discover how top-performing marketing teams get maximum value from their content through:

  1. Centralizing content storage
  2. Integrated asset management
  3. Unwavering brand consistency

Plus, see firsthand how to revolutionize your asset management process so your marketing org can get the most out of (brand-approved!) content.

 

A link to the recording will be shared post-webinar with all registrants.

Speakers

Principal Product Manager
Optimizely
Product Marketing Manager
Optimizely

Sponsored by:

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota, and Vodafone, enrich their customer lifetime value, increase revenue, and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care.

www.optimizely.com