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When is a Tractor, not a Tractor? Taxonomy and Context in Your DAM Metadata

It's fine to know what something is, and even to apply what we consider to be the right name to it.  But if we ignore the context in which our customers, internal and external, wish to use our media assets, then the taxonomy we apply could be meaningless. 

In this session we will revisit the discussion on taxonomy and folksonomy from our last webinar and dive deeper into how to go about developing your own understanding of context that will add another layer of value and functionality to your media assets.

 

A link to the recording will be shared post-webinar with all registrants.

Speakers

Product Manager
Nuxeo
CX, Marketing, and Content Thought Leader
Nuxeo

Sponsored by:

Nuxeo

Hyland acquired Nuxeo in April, bringing together two leading content services providers that enable thousands of organizations to deliver better experiences to the people they serve. Nuxeo’s platform offers industry-leading product asset management (PAM) capabilities aligned with enterprise-scale, advanced search capabilities, sophisticated metadata management, artificial intelligence and automated workflows. Unlike traditional digital asset management (DAM) systems that are limited to photo and image libraries, the Nuxeo Platform works with every type of content from videos to 3D texture maps, product information to project briefs. Find any asset you need regardless of where it’s stored, digitise your prototyping and sell-in processes and accelerate your products to market.

www.nuxeo.com/dam