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These are our Assets. What did you call them?! How to build a Taxonomy that represents your Brand.

Your Taxonomy is the language that is used to describe your content, and connect with your Brand. Whether it’s a DAM user trying to find assets, or your customers looking for content on your website, taxonomy drives their experience with your Brand.

Join Addison Wasson (MediaBeacon) and John Horodyski (Optimity Advisors) as they share their perspectives on how People, Processes, and Technology converge to establish an exceptional brand experience.

A link to the recording will be shared post-webinar with all registrants.



Executive Director, Insights and Analytics
Salt Flats
Product Manager

Sponsored by:

For nearly thirty years, MediaBeacon has been committed to delivering Digital Asset Management (DAM) solutions that give you total control of your asset lifecycle. As part of Esko, we have the solution and team to help you create, store, manage, distribute, and analyze your images, videos, and other digital assets.