Sustaining Brand Beyond Day Two: A New Approach to Modern Brand Governance using DAM
Despite an organization’s best efforts, 70% of rebrands dissipate within 18 months due to a lack of engagement beyond launch. Following an iconic brand refresh in June 2016, Kelley Grover, Senior Global Brand Manager at Deloitte, wasn’t about to let that happen.
In this webinar, hear how Deloitte’s brand-centric DAM system, Brand Space, is facilitating a new approach to brand governance. From constantly evolving guidelines and applications to the sharing of best practices, Brand Space continues to evolve to better meet marketers’ and practitioners’ needs, making using the brand as creatively and consistently as possible cross border seamless for its users.
Register to see how Deloitte is keeping this momentum going. In Kelley’s own words “if we’re still doing the same thing in two years’ time, then we won’t be here.”
Sponsored by:
BEAM (Brand Engagement and Asset Management) is a brand center empowering a new breed of brand concierge. Powered by brand experience agency Monigle, BEAM is built by brand experts, for brand experts. Join a community of brand leaders from the likes of Deloitte and Carnival who are rewriting the textbook for a new enlightened approach to brand governance.
