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Rules for the Road to One Source of Truth with Jaguar Land Rover and Spark44

Jaguar Land Rover and Spark44 have successfully harnessed the power of over 100k assets shared amongst 6,000 users worldwide.  Agency partner Spark44  is now building additional briefing, project management and resource management capabilities to this customized DAM platform.  Jerry Melichar, Spark44’s Operations Director for North America, will discuss the unique joint-venture agency model between JLR and Spark44 and will share lessons he and his team have learned while leveraging their existing DAM platform to build new capabilities from the ground up.


Managing Director of Operations
Director of Marketing

Sponsored by:

censhare’s universal, smart content management software supplies a content and marketing platform to global brands. The best-of-breed applications for collaboration, DAM, PIM, omnichannel CMS and MRM create time relevant digital experiences from real-time information. Information centric business processes supply employees, partners, customers and prospects, wherever and whenever required, without media or process gaps with the content they need.