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Repurposing your Content for all Channels …even those that don’t yet exist

In these disruptive times marketers and digital content specialists can be certain of two things:  many channels have been cut off and new channels are emerging.

The first challenge is for those brands that traditionally make a campaign work by creating a consistent story through multiple channels.

  • With offline channels closed until further notice what’s the solution?
  • Which channels should you push to deliver your objectives?
  • Where are the channels that can do the same job or deliver the same results as previously?

The second challenge: where will the users’ attention flow next?

  • Are you set-up to maximize opportunities?  TikTok is a great example of an emerging channel that has skyrocketed in popularity because many people in isolation need to be entertained and connected.
  • Not all brands were prepared or could leverage the opportunities now on offer – so what to do?

To meet the challenge of disruptive change brands must invest in systems that work for any channel. Brands with a solution that works only for specific channels are at risk when routes to market disappear or user-attention is diverted.

Join our webinar to understand how to optimize your content successfully across all channels. 

Key takeaways include:

  • How to set up an ‘all channel’ strategy
  • How to achieve metadata readiness for omnichannel marketing
  • How to repurpose content for increased ROI

A link to the recording will be shared post-webinar with all registrants.


Head of PIM/DAM Competency


   Bart Lammertyn
   Sitecore Content Hub Specialist EMEA


Sponsored by:

EPAM works with its customers to deliver next-gen solutions that turn complex business challenges into real business outcomes. Serving customers in over 25 countries, EPAM is a recognized market leader among top global independent research agencies, and was one of only four technology companies to appear on Forbes 25 Fastest Growing Public Tech Companies list every year of publication since 2013.

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.