The pivotal role of DAM in the DXP landscape
DAM is now a critical component of the digital experience technology architecture to support valuable customer-facing content.
In this webinar Anjali Yakkundi from Forrester Research will describe the current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM
- Enables faster go-to-market agility
- Improves efficiency of DXP
- Empowers DAM librarians, marketers and creatives to understand asset usage and popularity to increase campaign performance
- Enriches assets through metadata and other data to drive content usage
- Helps organizations adapt to new marketing formats
Sponsored by:
ADAM Software helps brands deliver great customer experiences. Our Smart Content Hub™ creates, manages and distributes marketing material that engages customers at every touch point in a product’s lifecycle. Forrester has recognized ADAM for both product information management (PIM) and digital asset management (DAM)-crucial elements of the fast-evolving marketing technology landscape.
