Out of the Dark: Turning Archives into Active Business Value
The content discovery problem is bigger than the DAM. Years of finished campaigns, product photography, footage, and creative live in S3 buckets, legacy MAM systems, project folders, and archive tiers that never made it through the last migration. Some of it is high-value, some is redundant, and most of it is invisible to marketers, brand, and creative teams.
That invisibility is getting more expensive. Adobe puts content demand growth at 5x by 2027, while budgets stay flat. Reducing content waste and reusing what's already been paid for is becoming a necessity.
Indexing cost and migration complexity used to be the barriers that kept dark content dark. Today, AI-powered tools; content understanding, make it practical to discover, enrich, organize, and connect assets at scale in seconds, making massive libraries of valuable content accessible.
Marketers gain faster access to assets the organization already owns, content operations turn the archive into a working part of the supply chain, and creatives spend less time recreating work. The playbook is the same across industries: search, curate, activate.
Join Philip Wisniewski, VP of Tenovos, and Carin Forman of AWS to learn how organizations are turning dormant cloud storage into active business value. Drawing on decades of combined experience across content, commerce, cloud, and media supply chains, they'll explore what's shifted, what's now within reach, and how marketing, creative, and brand teams can become the biggest beneficiaries of AI tools that make dark assets discoverable.
Key takeaways:
- Why now is the moment to unlock storytelling opportunities from content you already own
- How companies are turning invisible content into searchable, monetizable assets
- What this can look like for your library, and practical considerations to get started
- Cross-industry use cases, from media & entertainment archives to retail/CPG product libraries
A link to the recording will be shared with all registrants after the webinar.
Sponsored by:
Tenovos is an AI-powered, data-first digital asset management and content intelligence platform that helps brands streamline the creation, management, activation, and measurement of content at scale. Delivering clear visibility into where content lives across repositories, Tenovos is cloud-native, easy to integrate, and built to simplify workflows, boost operational efficiency, and improve content performance through actionable insights.
