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Managing Video Assets is Easier than you Think

Video is a marketer’s dream but an asset management nightmare. If this is what you think, you’re wrong. Yes—sight, sound, and motion is undeniably the most engaging and powerful form of brand storytelling. But the system and process for managing video assets is right in front of our eyes.

In this session, we'll walk through each step of the video workflow process to demonstrate the built-in population of metadata, automatic preparation for the specifications relating to every screen and device, easy librarian controls, rights management, and reuse ROI tracking. You'll come away with an understanding of how the video workflow process is already built for massive capacity and enables video asset management with precision rights compliance.

A link to the recording will be shared post-webinar with all registrants.


Extreme Reach

Sponsored by:

AdBridge from Extreme Reach is asset management for TV and Video brand marketing creative. AdBridge integrates every specialized workflow for asset ingest, preparation, ad serving, and media delivery seamlessly with Talent & Rights Management for compliance across every screen. ER’s AdBridge, over a decade in the making, is the only centralized creative asset management platform built specifically for brand marketers and their agencies who create and launch campaigns across a complex media landscape. AdBridge enables marketers and agencies to steward brand creative from concept to archive with the speed, efficiency, precision, control and transparency essential today. With over 30 million brand creative assets in its care and over 750 team members in 19 offices worldwide dedicated to customer success, ER has revolutionized the way creative moves without friction to fill all the moments across any kind of media plan.