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Making the Case for a Content Hub

Wednesday July 22

9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. That’s why 97% of marketers say producing enough content to meet their organization’s needs is their biggest concern. Yet, stitching together the systems, data and processes needed to manage content creation and delivery at scale across channels is a daunting task. 

With today’s content personalization mandate layered on top of this work-stream, the daunting task becomes a full-blown issue. Incremental improvements in efficiency and scale with legacy tools are no longer a viable solution. New thinking and paradigms are called for, and nothing short of a marketing transformation built on a new class of systems and processes is needed.

This new foundation has a simple name, yet its power is transformational—we call it a “Content Hub.” 

In this webinar  we’ll explore the case for this solution and explain how it can help you supercharge your marketing operations.

A link to the recording will be shared post-webinar with all registrants.

 

Speakers

Senior Director, Product Management
Sitecore

Sponsored by:

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. 

www.sitecore.com