How Klarna Established DAM at the Heart of its Content Operations
When you're valued at $45B and only 15 years old as a company, there is zero time to waste in getting authentic creative assets in front of the customer. Join us to hear how Klarna puts DAM at the center of its creative lifecycle to directly push out assets to core customer channels such as Email Marketing and Curated Shopping Lists on the Klarna App; creating speed of execution, brand consistency, and scale.
We’ll share best practices learned and where Klarna is headed next, continuously solving for scale with image transformations on the fly.
Speakers
Sponsored by:
Bynder is the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. Recognized for its intuitive user experience, Bynder helps more than 1,000,000 users across over 1,800 organizations, including Spotify, Puma and Icelandair, to create, share and organize the full lifecycle of their digital content in the cloud.