How Helen of Troy Prepared Their Content Operations for AI at Scale

Managing content operations across global brands like OXO, Hydro Flask, Drybar, Braun, PUR, and Hot Tools is complex enough. Adding AI into the mix raises the stakes even higher.

Helen of Troy faced a challenge many enterprise organizations are now confronting: rapidly increasing content demand, fragmented workflows, pressure to personalize experiences faster, and the need to operationalize AI without sacrificing governance, discoverability, or brand control.

In this session, Helen of Troy will share how their team approached modernizing content operations to build a stronger foundation for AI at scale. Rather than treating AI as a standalone initiative, they focused on solving the operational and content challenges that determine whether AI can deliver meaningful business value across the enterprise.

Join this webinar to learn:

• The operational and content challenges that were slowing teams down
• Why scaling AI exposed deeper gaps across systems, workflows, and governance
• How DAM and content operations became foundational to their AI strategy
• Lessons learned around discoverability, workflows, governance, and adoption
• What they would do differently if starting again today
• Practical guidance for organizations preparing their own content operations for AI-driven workflows

Attendees will leave with a clearer understanding of how to avoid common pitfalls, where to focus first, and how to build a scalable content operations foundation that supports AI across brands, teams, and channels.