How Helen of Troy Keeps All Assets On-Brand and Compliant, No Matter Where They Live

The trends reshaping content governance. Illustrated by how Helen of Troy maintains brand consistency across a distributed content portfolio. Not to be missed.

The challenge:

When your brands live everywhere, across retail shelves, e-commerce platforms, databases, social channels, distributor networks, and wholesale partners, keeping assets consistent and compliant becomes exponentially harder. Add external regulation, multiple brand guidelines, and teams across continents, and you have a recipe for brand drift and compliance risk. 

Helen of Troy manages over a dozen global brands including OXO, Hydro Flask, Drybar, Braun, PUR, and Hot Tools. Each has its own playbook. Each needs flexibility. Yet all require ironclad brand governance and regulatory compliance. 

Meeting the challenge:

Practical strategies for maintaining complete visibility and control while giving distributed teams the autonomy they need. 

Covering:

• Key market trends driving the need for governance over the entire content portfolio. 
• How Helen of Troy built a governance system that scales without sacrificing control or flexibility. 
• Actions needed for ensuring compliance across regions, channels, and partner networks. 
• How to make assets findable and usable, irrespective of where they may be stored. 
• Steps required to reduce brand risk while enabling faster time-to-market.