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How a Change Agent Transformed Digital Asset Management within CVS Health

Join us for a discussion with Laura Patterson, 3X Digital Asset Management architect, as she describes how she broke through barriers and became a change agent to help CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated Azure cloud-based solution that enables increased creativity, streamlined visibility across its partner ecosystem, and integration with marketing operations. Learn how Laura persisted and gained leadership support throughout the 8-year transformation, which empowered the organization to be strategic and innovative with customizations—without needing to engage IT—so it could truly enhance its DAM experience.


Digital Asset Manager
CVS Health Enterprise
Global Demand Generation and ABM Manager

Sponsored by:

Aprimo provides Digital Asset Management and Marketing Resource Management solutions that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional experiences.