Back to the Webinar Archive

Creative Ops | The Explosive Growth of In-House Agencies: Analysis and Predictions

In this webinar, hear how brand owners are managing their own onboard resource, and complementing it with the appropriate level of external agency input.

David Wethey, Owner of Agency Assessments International and Associate Consultant at ICP, reviews the ways in which in-house models have been used, and will be used in the future, to improve creative operations.

He will cover the many flavors of in-house and evaluate their strengths and weaknesses. Most importantly he will suggest, based on his own experience, how to select the best option for your own organization.

The webinar will build on his well-received presentation at Creative Operations London in March 2020.

A link to the recording will be shared post-webinar with all registrants.


Marketing Director
Owner, Agency Assessments International & Associate Consultant, ICP

Sponsored by:

ICP is a uniquely-positioned, independent and global business building partnerships with brand owners. We help clients maximize the effectiveness of their creative operations and marketing technology with 30 years’ experience in both strategy development and operational execution. Our clients include global companies and brands from many market sectors like Diageo, National Geographic, Unilever, Coca-Cola, Takeda, Warner Brothers, Tiffany & Co, Estée Lauder, Avon, Mars, Coty and BioMarin.