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Elevate your Brand's Presence on the Digital Shelf

Brand owners must ensure their online and offline journeys complement each other and that, together, they deliver the highest levels of overall customer experience. In many companies today, channel marketing is not managed in a holistic way, and the customer experience is, therefore, not consistent.
Join us as we look at some simple processes and actions to help your brand get things right:

  • Auditing your brand’s presence
  • Setting up your E-Content standard guidelines
  • Synchronizing between online and offline
  • Maintaining control, considering the pros and cons of various possible operating models 
  • Achieving wider brand impact on the digital shelf – it’s not only about the next click
  • Managing seasonality

A link to the recording will be shared post-webinar with all registrants.


Marketing Technology Director
Business Director
VP & Global Operations Director

Sponsored by:

ICP is a uniquely-positioned, independent and global business building partnerships with brand owners.

We help clients maximize the effectiveness of their creative operations and marketing technology with 30 years' experience in both strategy (consultancy) and operational execution (managed services). We take a people-first approach to user adoption and change management of MarTech solutions and we provide the governance, best practice and focus to equip your marketing teams with the capabilities to drive the success of your brands. Our clients include global companies and brands from many market sectors like Diageo, National Geographic, Unilever, Coca-Cola, Shire Pharma, Warner Brothers, Tiffany & Co, Estee Lauder, Avon, Mars, Coty and BioMarin.

It's your people and our people who make the difference.

Let's talk!