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DAM for E-commerce: A 5-Step Plan

Boosting online retail sales requires appealing and accurate content, available and published at the right time. How to transform your production information creation process to fit the new needs of multichannel retail? Diadeis has designed a 5-step methodology to allow all brand owners to implement it quickly. This new content includes product images, brand assets, key visuals, marketing claims, but also carefully approved ingredient lists and legal data. It therefore requires new guidelines, new creation processes, a new central repository and new ways to track and report how this data is used. Discover how to design and implement an e-commerce content plan, how to deal with new types of content and how to introduce new stakeholders into the process.

Speakers

Chairman
Diadeis
Conference Chair

Sponsored by:

Diadeis is a global design and production agency specializing in expanding and evolving a brand’s identity. With 20 offices all over the world, Diadeis offers a full suite of services, ranging from Creative Services, Packaging Artwork and Prepress, Print Management, POS/POP, Visual Merchandising, Creative Retouching, eCommerce as well as Digital Workflow solutions. Diadeis’ culture is driven by innovation for our global clients such as Nestlé, PepsiCo, L’Oreal, Danone, Unilever or GSK.