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DAM in the Content Supply Chain

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Content is the fuel your marketing, commerce and sales runs on. Without content, there is no storytelling, no product descriptions and no social media conversations. With growing expectations in speed, quality and volume, it becomes a necessity to be smart and agile in the way content is produced and more importantly reused or reassembled. 

 
By now, companies have identified Digital Asset Management (DAM) as an essential tool in managing their final media files. However, the content challenge is larger. It includes other content types, that are often not only media files. It also includes the entire content lifecycle, from planning to collaboration to version management. And it includes the enterprise architecture to connect disparate systems into a sustainable content supply chain.
 
Join us in this webinar and learn:
 
• How to use DAM as an essential tool manage final media files and other content types.
• How to own your entire content lifecycle?
• What the challenges are in setting up process, tools and governance to take control of your content.
• What the strategies are you can apply.

Speakers

 
Tim Pashuysen
Chief Strategy Officer
Stylelabs, a Sitecore Company

Sponsored by:

With over 15 years of experience in the development of marketing technology, Stylelabs is renown for its innovative marketing platform “Marketing Content Hub”.

It provides an integrated solution for Digital asset management (DAM), Marketing portal, Marketing resource management (MRM), Web to Print, Digital rights management (DRM) and Product information management (PIM).

In November 2018 Stylelabs was acquired by Sitecore, a global leader in digital experience management software.

Adding Stylelabs’ platform to Sitecore allows marketing teams to own the entire content lifecycle and understand the impact of specific content assets on individual customers’ behavior, empowering them to deliver transformative experiences throughout the customer journey.

www.sitecore.com/stylelabs