DAM and Creative Operations: Leveraging Content as a Competitive Advantage
From day one, digital-native beauty darling Glossier built their brand with a massive following by putting their customers at the center of the story. From product development to marketing campaigns, Glossier lets customer insights shape the narrative in everything they do. And when a deep relationship with the customer is your strategic advantage, agility in storytelling becomes a business imperative.
Join us for a great session with Fred Attenborough, Digital Asset Manager, to learn how Glossier’s mighty Creative Operations team leverages their DAM to keep up with the demand of building and scaling an industry-disrupting unicorn.
A link to the recording will be shared post-webinar with all registrants.
Sponsored by:
Tenovos is committed to Powering Stories Worth Telling with a content strategy, product, and platform that supports a brand’s vision to connect, entertain, and inspire its consumers by curating and delivering highly personalized content at scale. Tenovos continues to drive innovation by introducing the industry’s first Active Story Management (ASM) product to teams responsible for creating, managing, and publishing content. Tenovos ASMTM is a powerful modern platform which unlocks a normalized view of the most valuable data and content for any global organization, instantly turning the enterprise into a storytelling unit @ scale across all digital channels.
