Customer experience: filling in the gaps with DAM & PIM
Disruption from the COVID-19 pandemic transformed the digital landscape faster and more dramatically than anything we’ve ever seen. E-commerce activities sky-rocketed and consumer stress drove demand for the replacement of familiar in-person experiences with digital ones. In just a few months, we saw what looked like years’ worth of digital transformation. Many companies pivoted just to survive, others are still catching up, and everyone needs to fill in big gaps in the customer experience.
You can fill those gaps with content that’s honest, emotional, and seamlessly delivered at the right step of every customer journey. To do that, you need to have an effective solution to manage the foundation of your whole digital experience—your product data. In this session, you’ll learn how building your long-term strategy around integrated DAM+PIM can help you navigate the complexity of this new digital landscape, drive purchase decisions, make it easier to pivot for emerging technologies, and build trust in your brand.
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Widen helps brands deliver content with confidence. Their cloud-based DAM and PIM software, the Widen Collective®, empowers marketers to bring content together, send it anywhere, and automate in-between. Trusted by more than 700 companies and one million users, Widen boasts a 72-year track record of innovation and customer success. Customers include Dyson, New Balance, Crayola, and Hootsuite. Widen is headquartered in Madison, Wisconsin, USA and London, UK. For more information, visit www.widen.com.