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Creative Ops | Stop searching and start finding: How machine learning is helping creative teams focus on great storytelling

Creatives need to work with new content and re-purpose content already in their archive like never before. Creative professionals can spend hours or days searching for the right clip or image to use across a growing volume of content. The lack of rich, descriptive metadata is even more of a problem for creatives working remotely, where long term employees with the institutional memory of where to find the right clips may not be available. Hear how Arrow International Media used machine learning & AI to automatically generate metadata so that remote editors could complete their productions during lockdown.

Join this GrayMeta webinar on January 19 to learn:

  • How to cut through the hype and start using machine learning to save time and costs in your creative operations 
  • How to help remote creative teams find and use assets quickly 
  • What are some of the benefits of working with machine learning within your non-linear editing systems 


A link to the recording will be shared post-webinar with all registrants.


Post Production Consultant
Arrow International Media
Managing Director EMEA
GrayMeta Inc

Sponsored by:


GrayMeta is an AI powered metadata company that delivers enterprise efficiency and monetizes assets. GrayMeta provides the ability to create, extract and store intelligent metadata, turning unstructured data into valuable assets, and delivers media workflow efficiencies through the supply chain with workflow, collaboration, and quality control tools. For more information about GrayMeta, visit