Back to the Webinar Archive

Creative Ops | Content Orchestration: Optimizing the creative workflow

In this webinar, Owen Greenwell, Content Operations Director at Medium Rare, one of Australia’s leading content agencies, will talk you through how the organization orchestrates content processes and tools to:

  • Deliver faster-time-to-market for clients
  • Eliminate repetitive tasks, such as removing double-handling for status and reporting
  • Ensure a consistent experience for staff, many of whom are now part-time or working with multiple clients
  • Remove communication asynchronicity

In addition, Owen will also discuss business growth opportunities that Medium Rare has experienced through this renewed focus on workflow, including new client acquisition, expanding projects, and involvement at client teams.


A link to the recording will be shared post-webinar with all registrants.



Content Operations Director
Medium Rare
GM - Brands
WoodWing USA

Sponsored by:


WoodWing provides the technology for brands to tell their stories. Our solutions are tried and tested by the world's leading publishers - organizations with complex content creation demands such as Hearst, Forbes, and Axel Springer. Recently, we have seen brands encounter similar challenges to publishers in terms of multiplying channels, ballooning volumes of digital assets, and multiple collaborators working together on tight deadlines. WoodWing sits at the heart of your content processes - enabling you to take a content-first approach to storytelling and overcome challenges around improving speed to market, workflow efficiency, and publishing to different channels.