Covering Your Assets: Protecting your Brand through DAM Integrations
Digital image leaks, diversion and theft are a constant challenge for brand owners. Yet they’re more than just headaches, they often serve as smoke signals for much larger issues related to theft of brand and intellectual property, even counterfeit product manufacturing. For this reason, brands are increasingly turning to digital image watermarking to add a traceable layer to their digital asset workflows—and are activating this technology directly through their DAM platforms. Leading DAM provider Nuxeo and Digimarc, specialists in digital watermarking, will discuss how these integrations work and why they are so valuable.
The webinar will address the following questions:
- What is digital watermarking and its uses?
- Why watermark your images directly through your DAM platform?
- Who uses DAM platforms to digitally watermark their images and what are the results?
- How can I get started?
- What does it take to manage a brand protection program?
Sponsored by:
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images, music and audio files. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security.
