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Coming to the DAM Rescue

Don’t reinvent the DAM wheel. Without the proper preparation, the complexity of properly implementing and maintaining a Digital Asset Management system can be daunting. Tasks like standardizing metadata taxonomy or streamlining workflows can quickly become overwhelming without an advanced plan in place. Join us to leverage the wealth of knowledge from Elliot Sedegah, Group Product Manager of Adobe and Tony Rems, CTO of Hero_digital, as they relay tips & tricks from their experiences of implementing and maintaining DAM for some of Adobe’s largest customers.

Join us for this session to learn about:

  • How DAM can work to alleviate the steadily-increasing content creation and management pressures faced by today’s marketers
  • How to establish a sound implementation strategy to ensure your team is set up for DAM success from Day One
  • DAM implementation best practices and examples from Hero_digital’s work with companies like Belkin and The Cosmopolitan


Director, Strategy & Product Marketing
Sponsored by:

Adobe is changing the world through digital experiences. Our creative, marketing, and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results. We help our customers make, manage, measure and monetize their digital content across every channel and screen.