Modular Content and the Next Generation of DAM Platforms
We are seeing increasing demand from our customers pushing their creative and content teams and agencies to create modular content – or what we call “Content to COPE” – Create Once, Publish Everywhere. During the webinar we will look at what is driving this new approach, what are the benefits and how new generation digital asset management (DAM) platforms are required to support this new way of working.
We will cover:
- The effect of personalisation and multichannel programs on content growth
- How can we manage the volume of content required to support ever increasing channels and audience adaptions?
- How do we do this with the challenges we are now facing –workforce dispersion, tighter budgets and tighter timeframes?
- How does the next generation of DAM tackle these content challenges?
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalised experiences for their customers. Learn more at Sitecore.com.