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5 Essential Rules Every DAM Needs for Content Velocity

Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of assets with complex workflows that span across several businesses. Getting your metadata and workflows right is critical to your organization’s Digital Asset Management (DAM) success.  

The good news is that there are a few simple, essential rules to follow as you prepare for DAM. Join us to  leverage a wealth of knowledge from Cathy McKnight, co-founder and vice president of Digital Clarity Group and Elliot Sedegah, Senior Manager, Strategy and Product Marketing at Adobe, as they share essential tips from their experiences helping organizations solve their content problems with DAM.


Co-Founder and Vice President
Digital Clarity Group
Director, Strategy & Product Marketing
Sponsored by:

Adobe is changing the world through digital experiences. Our creative, marketing, and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results. We help our customers make, manage, measure and monetize their digital content across every channel and screen.