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DAM in 2021 & Beyond: Content Atomization For The Future

Content takes a great deal of resources to create—between 30-40% of most marketing budgets—and is often used only once, even if it could be used in other channels or to reach other customer personas. Brands need to reimagine their content creation process and streamline their customer experiences using content atomization strategies that increase content findability and re-use.

DAM practitioners have a major role to play in this! Lisa Grimm, Global Director, Digital Asset Management of Novartis will share her experiences across varied industries including retail, life sciences, and media on aligning your DAM to your end user’s needs and workflow. Aprimo’s Ed Breault will discuss the role of artificial intelligence in scaling content experience building blocks (the output of content atomization), the need for a “DAM-as-a-Service” program that brings the content to the user’s preferred creative tools, and will share client stories on bringing  content creation into the future.

A link to the recording will be shared post-webinar with all registrants.



Chief Marketing Officer
Executive Consultant

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Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.