Back

Understanding Your Downstream Consumer: How to Think with the Future of Your Asset in Mind

Wednesday July 24

9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

Creatives can benefit from beginning with the end in mind and understanding who is the downstream consumer of the digital assets. Often there is a disconnect between upstream and downstream on the overall creative vision and perspective; a social media director may have an entirely different point of view than a photographer or retoucher. Thus, creatives must start with the consumer of the digital assets in mind and truly understand the consumer.  A consumer-first approach will optimize the potential of the digital assets.

Speakers

Director of Solution Architecture and Implementation
globaledit
Director of Studio Operations

Sponsored by:

globaledit is an essential creative production platform that accelerates the ingestion, collaboration, and distribution of visual assets. Top brands such as Under Armor, Nickelodeon, Victoria's Secret, Helmut Lang, and Uniqlo already trust globaledit for their creative production.

www.globaledit.com