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Creative Ops: The New Age Creative Brief - finding inspired simplicity to manage complexity

A great creative brief is deceptive in its simplicity. It pinpoints a compelling reason for a brand to be part of the consumer’s life. It acts as a springboard for great ideas that can suck the air from the room. But, as importantly, it navigates the complexity of delivering great executions in today’s world of multi-channel consumer consumption and experiences. Based on the direct experience of the speakers, this webinar digs out the nuggets to help you deliver great briefs for the new age of marketing communications. As a result, the brief will become your trusted GPS in a world where tectonic plates in working practices and creative expectations seem to be shifting all the time.


Strategic Consultant, and author of a book entitled, “Briefs, Briefing and Judgement”
Head of Production
Creative Consultant

Sponsored by:


ICP builds partnerships with brand owners.  We help clients maximize the effectiveness of their creative operations and marketing technology with 30 years’ experience in both strategy development (consultancy) and operational execution (managed services).  

Clients include Diageo, National Geographic, Unilever, Coca-Cola, Shire Pharma, Warner Brothers, Tiffany & Co, Estée Lauder, Avon, Mars, Coty and BioMarin. Find out more about ICP at