DAM and Product Information Management (PIM)
In the modern marketing technology ecosystem many different technologies are connected to DAM. Few are more vital than Product Information Management.
PIM has taken a starring role in every product company's technology stack; vendors and enterprises alike have evolved their ecosystems to intimately connect product data with marketing content and digital assets.
Connecting DAM to PIM is now an imperative. Not just for modern marketing, but also for e-commerce, in-store, and the digital shelf.
In this series, led by Theresa Regli we'll look at PIM through the lens of DAM and omnichannel asset management, so you can ensure you're optimizing your data and integration approaches.
Series Summary
Session 1: Introduction to PIM: What it is, How it Works, and the Business Case
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The basics of PIM as both a technology and a data practice. We'll look at examples of PIM systems and PIM data models, as well as integration and syndication models. Finally, the session will explore the business case for a PIM system, and map out a methodology for building a PIM strategy.
Speakers:
Theresa Regli, DAM Industry Strategist, Analyst and Author
Dave Cox, Brand Manager, BEGA
Josh Van Dyk, Vice President, North American Sales, Censhare
Katie Teman, Product Manager, BEGA
Session 2: Managing Product Information in a DAM, vs. When you Need a Full-Featured PIM
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Some vendors have both PIM and DAM features in one system, while others make a distinction. DAM and PIM are also separate technology markets in and of themselves. What are the differences, and when do you need separate systems vs just one?
Speakers:
Theresa Regli, DAM Industry Strategist, Analyst and Author
Tobias Moser, Head of Sharedien, Sharedien AG
Session 3: PIM and DAM Working Together: The Relationship and Integration Approaches
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Some enterprises choose to invest in PLM (Product Lifecycle Management), PIM, and DAM as separate technologies, building bespoke integrations, and creating a data ecosystem from product ideation to sale. We'll look at the different approaches, and questions to ask in your enterprise to determine the best approach for you.
Speakers:
Theresa Regli, DAM Industry Strategist, Analyst and Author
Harpal (Harry) Singh, Partner, StrikeTru
Meg Morrissey, Senior DAM Architect, MediaValet
Session 4: Driving data governance and multi-channel content distribution with a PIM
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This session will feature a real-life case study, demonstrating how a PIM can act as a pillar for data governance and multi-channel distribution. In this session, we will be joined by Hendrik Edzards, CEO, PIMWORKS GmbH and Dominic Vieregge, Director Service Operations, 4ALLPORTAL GmbH to cover topics including:
- How to approach your PIM data model
- Influencing the data model based on the distribution channels
- Content distribution in action
- Channel and language-specific workflows
Speakers:
Theresa Regli, DAM Industry Strategist, Analyst and Author
Hendrik Edzards, CEO, PIMWORKS GmbH
Dominic Vieregge, Director Service Operations, 4ALLPORTAL GmbH
Session 5: Winning On The Digital Shelf With a Combined Approach to DAM and PIM
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PIM + DAM done well has the potential to generate substantial return on investment downstream - for e-commerce and the digital shelf in particular. Here we'll be joined by Jake Athey, VP Marketing and Customer Experience, Widen, an Acquia company to explore all of the modern outputs of what these technologies do better together.
Speakers:
Theresa Regli, DAM Industry Strategist, Analyst and Author
Jake Athey, VP Marketing and Customer Experience, Widen, an Acquia company
Speakers
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