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Creating Rich and Engaging Content Experiences for New Audiences - How to leverage a composable architecture approach centered around DAM

Two seemingly contradictory trends are emerging in the DAM space. 

The demand to enhance core DAM functionality drives vendors to make their solutions more powerful and at the same time more complex while the need for simple, seamless user experience for DAM consumers drives simplicity.

At its core, the DAM will always remain a “warehouse” - perhaps with a "factory outlet" included. But how do we serve B2B audiences who are not natural DAM users with the assets they need and  who require different functionality, context, and an on-brand presence?

In this webinar, Gert Fahrnberger, CCO and cofounder at, will be joined by Daniel Moreno, Head of Global Branding & Experience at Bystronic. They will introduce various concepts and share practical experiences of content activation.

The webinar will demonstrate how DAM professionals and managers drive content activation by serving internal customers and external audiences with DAM content.


  • The benefits of composable architecture in the context of content experience
  • How requirements for engaging content experiences differ from the core DAM function.
  • How Bystronic leveraged the DAM investment to support their rebranding project with brand guidelines and a brand portal
  • Where to get started

A link to the recording will be shared post-webinar with all registrants.


Co-Founder & CCO
Head of Global Branding & Experience
Bystronic Laser AG

Sponsored by: developed the first Content Activation Platform that enables companies to publish their content directly from their DAM, SharePoint or ECM in a way that marketing teams crave. World’s leading brands use Portals to leverage their DAM investment and improve their brand experience.