Beyond the Asset: Automating Marketing Business Processes with DAM
As organizations mature in their digital asset management (DAM) journey, many have streamlined upstream creative processes—review cycles, approvals, and asset creation. But what about the marketing & distribution processes after an asset is finalized?
Downstream business processes—campaign creation, distribution and publishing, archiving, and retention—are still too often manual, difficult to scale, and unable to support time-to-market deadlines. If these workflows aren't efficient, your DAM investment is falling short of its potential.
This webinar will explore how automating these processes can unlock the full value of your DAM, across use cases and industries. Whether you're distributing marketing content, managing regulatory documentation, or maintaining global brand consistency, downstream automation can deliver significant gains in efficiency, compliance, and speed to market.
You’ll hear from Carol Schwanke, VP of Digital Asset Management at Synchrony, one of America’s leading financial services firms. Carol leads DAM strategy and governance across a complex tech stack, focusing on driving efficiency through automation and structured content delivery. She’ll be joined by Reto Meier, Director of Engagement Management at Tenovos, who brings 15+ years of experience helping Global 1000 organizations transform content operations through enterprise automation.
They’ll share real-world insights into how teams can extend DAM’s impact downstream to unlock greater efficiency and measurable business results.
Key Takeaways:
- Identify your downstream workflows with opportunities for automation
- Understand where to start—across people, process, and technology
- Learn how to reduce manual effort and risk through system integration
- Discover how to use workflow data to improve KPIs and asset performance
Get inspired by cross-industry examples (financial services, retail, CPG)
A link to the recording will be shared post-webinar with all registrants.
Sponsored by:
Tenovos is a data-first digital asset management platform, intuitively designed to empower brands to streamline and automate the traditional complexities of creating, publishing and tracking global content. Once published, content performance can be measured across channels and campaigns allowing brand teams to quantify the success of their content investment and its impact on business growth. Some of the largest enterprise retail, CPG, and media and entertainment brands have seamlessly integrated the cloud-native Tenovos platform into their existing tech stack to help maximize the efficiency of managing content workflows and optimize the performance of the content they create.
