Behind the Scenes: How a ‘Charlie Brown Christmas’ returns to us every year without missing a beat
There are few characters as close to our hearts as Charlie Brown, Snoopy, Woodstock and the gang. We don’t just love them during the holidays (who doesn’t watch A Charlie Brown Christmas every year?!), the entire cast has become part of our everyday lives through television, comic strips, clothing, toys, and more.
In this session, Samantha O’Brien, Studio Archivist at Charles M. Schulz Creative Associates, will talk about the importance of protecting such a well-loved brand through licensing agreements, and how she manages hundreds of licensees globally through her digital asset management platform. Keeping a global treasure safe and secure yet readily accessible to the right parties that keep him present in our lives is no small feat – and O’Brien has cracked the code on how to do this 24/7, 365 days a year.
Key Takeaways:
- How a massively popular media brand organizes its assets for global external licensing
- The role of digital asset management in protecting global asset rights and licenses
- The value of providing an appropriate user experience for users and licensees of all levels (large scale manufacturers vs. boutique licensees)
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Tenovos is a data-first digital asset management platform, intuitively designed to empower brands to streamline and automate the traditional complexities of creating, publishing and tracking global content. Once published, content performance can be measured across channels and campaigns allowing brand teams to quantify the success of their content investment and its impact on business growth. Some of the largest enterprise retail, CPG, and media and entertainment brands have seamlessly integrated the cloud-native Tenovos platform into their existing tech stack to help maximize the efficiency of managing content workflows and optimize the performance of the content they create.