The LEGO Group’s vision is to integrate the tools and platforms used to support creative work with their DAM capabilities, thereby bringing “work in progress” and “finalised assets handling” into the same workflows and onto the same platforms. In this recorded session Christian Kubstrup, Product Director, Innovation Enabling at the LEGO Group, shares LEGO’s vision and aspirations. Christian reviews the importance of collaborative working across all teams and the value of putting integration at ‘the very heart’.