Creative Ops | Creating the HEMA Studio

HEMA is a Dutch variety chain store. The chain is characterised by relatively low pricing of generic household goods, which are mostly made by or for the chain itself - often with an original design. In this discussion Valerie Beij, Manager Content Operations at HEMA and Elisabeth Knulst, Managing Consultant at EMM Consultancy look at how the HEMA Studio was created. This interview was recorded at Creative Operations London 2022.