Managing Talent and Rights associated with creative video assets is a complex process. Expirations, allowed usages and territories can vary across the many rights associated with a single asset. Though multiple stakeholders might access a video asset for airings across digital platforms and transitional broadcast use, the different teams that come in contact with that asset do not always see the full picture of talent and rights associated with that video. When that’s the case, costly penalties can ensue. Ensuring rights compliance across all platforms is fundamental to a spot’s success and to avoiding unexpected fines.
Join this session to understand current trends for managing Talent & Rights and how DAM and CAM systems can streamline this process and mitigate risk.
