As Global Business Development Director, Carl works closely with the world’s largest brands, global agency networks and procurement teams to understand their needs and help shape Adstream from Extreme Reach’s products and overall proposition to give all his clients a competitive advantage in business. Carl joined Adstream from Extreme Reach in 2016, bringing huge industry experience having founded and run the in-house digital and broadcast content production units for first AMV BBDO, then McCann and most recently CRAFT, over a stellar 40-year career at the cutting edge of the advertising and production industry. For many years Carl used his experience in his role as a consultant, helping brands and agencies set up, connect, simplify and optimize their content and production workflows. He is a regular speaker at industry conferences on the topic, that is when he isn’t too busy playing the world’s finest golf courses.