Photo Studio Operations Los Angeles 2024
We are busy developing an exciting agenda for Photo Studio Operations Los Angeles 2024 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!
If you are interested in speaking at this conference, please contact Victoria Rose at victoriar@henrystewart.co.uk
In the meantime, check out the first confirmed sessions below:
Excitement and Anxiety in the Age of Gen AI
Generative AI both excites and induces anxiety.
A 50/50 mix, that might swing 100% one way or the other, depending on the latest breakthrough model or method.
AI creates the opportunity to finally deliver the original promise of digital advertising: an experience that is highly personalized and conversational – no less than the consumer experience we’ve always imagined.
But it also brings into question the role, responsibilities and commercial model of our industry.
Wesley ter Haar, visionary entrepreneur and Co-Founder of Monks, leads a global creative production powerhouse known for its innovative approach to content creation.
He asks – and answers - the question:
What does a creative services set-up look like in the age of cloud and compute?
Wesley ter Haar, Co-Founder, Monks
Charting New Paths in Gen AI Content Creation
Bimi Ibok, Photo Studio Director, Nogin will share key steps her team is taking to navigate the current landscape of Generative AI and unlock scalable and imaginative content creation.
- Prioritizing Evaluation and Learning
- Reassessing entrenched content creation methods
- Detailed evaluation of Gen AI tools in the market
- Conducting comparative analyses to understand Gen AI capabilities
- Embracing Experimentation
- Starting with small pilot projects
- Using an iterative process model
- Identifying and enhancing new opportunities
- Promoting Open Communication
- Ensuring ongoing communication with all involved parties, participating in image creation
- Transparent discussion of the impact of Gen AI on roles within the team
Bimi explores how the uncertainty of the current landscape of content creation can provide a rich environment for innovation and growth, both creatively and operationally. By embracing the ambiguity of AI, with an open mind, it’s possible to discover powerful new methods for effective and efficient content creation.
Bimi Ibok, Photo Studio Director, Nogin
LA Creative Summit 2024: Embracing ‘The Power of Change’
Four Hosts of the Four Events Reveal Key Takeaways
Unmissable!
We bring together the hosts of the four co-located events: Creative Operations, DesignOps, Photo Studio Operations, and Creative Production to delve into the profound impacts of change on the creative landscape.
This end-of-day gathering transcends the ordinary. The chairs share insights, strategies and take-home messages that have impressed them most (and they are not easily impressed).
- Discover the trends reshaping the creative landscape
- Hear about the breakthrough technologies that are propelling innovation
- Learn what are the new and emerging challenges that confront modern creative output and how they can be overcome
This panel goes beyond assertion. It analyses, it evaluates, and it interacts with you (the most important participants in the session).
The panel covers all four events. Bring your burning questions, your opinions, and your expertise.
Panel members will answer all questions and respond to all opinions. A dynamic exchange is planned – fast-moving, rapid-fire ‘popcorn’ style - but always rooted in ‘knowledge in practice’ and ‘on-the-job’ experience.
A great opportunity to engage with some of the leading practitioners in the industry and be part of the conversation that defines ‘The Power of Change’ in the world of creativity.
Moderator
Thomas Stilling
Panelists
Andrea Ruskin
Rondell Wescott
Perrie Schad
Ensuring Authenticity in Creative Outputs
Addressing Diversity and Delivering True Representation
Karen Williams, Visual Creative Director, in conversation, reviews the critical importance of diversity in creative roles and outputs.
They explore how authentic representation not only enriches the creative process but also delivers more compelling and resonant work.
Covering:
- Practical strategies for enhancing diversity within teams.
- Learning how to improve representation without sacrificing creativity.
- The tangible benefits that diverse teams bring to innovation and market reach.
- Real-world examples of what can be achieved.
- How fostering inclusivity can drive creative excellence and power change throughout the industry.
Karen Williams, Visual Creative Director, Black Visual Queen