In this discussion Mark Duhaime, President of ORBITVU USA will delve into the evolving landscape of ecommerce product photography and the role of automation within this context. The discussion aims to examine the potential benefits and challenges associated with integrating automation into the photography processes of ecommerce studios.
The discourse aims to provide a balanced perspective on whether photo automation in the ecommerce studio should be considered a threat to traditional photography practices or a necessary step to meet the demands of a rapidly evolving online market. By evaluating the pros and cons, participants can gain insights into how to strike a harmonious balance between technological innovation and preserving the artistic and human elements that contribute to the visual appeal of ecommerce product images.
Discussion points include:
- Current challenges faced by studios to meet deadlines?
- What is the current state of image capture automation?
- Has the technology evolved enough to provide a viable alternative to more manual processes?
- What potential challenges does automation present to a studio?
- What are barriers to adoption of automation?
- Who is adopting automation and how is it addressing their needs?
