Nathalie Lam

Global Head of Sponsorship, Lead for Inclusion & Diversity Marketing Transformation


Nathalie Lam is the Global Head of Sponsorship at Philips, a position she has held since 2017. In her role, Nathalie is responsible for the global activation of Philips brand sponsorship campaigns, including initiatives for Rijksmuseum, Pride, Dutch soccer team PSV, World Heart Federation and more. Nathalie and her team are highly decorated and have been recognized at Cannes Lions, SponsorRing Awards, SABRE Awards and more.

Some of the award-winning initiatives include a Pride campaign championing the importance of embracing your true self, and campaigns with Rijksmuseum centering around improving the patient experience during MRIs with music and art, as well as increasing awareness of healthy eating through ‘The Case of the Missing Fruit.’ In addition to her sponsorship role, Nathalie is also responsible for driving the Inclusion & Diversity marketing transformation.

Born out of a personal passion and her bi-cultural background, she’s been increasing awareness of I&D through various successful programs and task forces. She’s also a key member of the World Federation of Advertisers I&D Taskforce and leads the local NFA one.

What others say

HS Photo Operations events are an essential tool to learn from industry leaders who share their challenges and solutions. The camaraderie and support is inspiring.

Marc Berenson
Marc Berenson Consulting

This event reminds me how exciting, challenging and invigorating our industry is. I know of no better way to be inspired and to make connections to serious, successful professionals in photo studio management.

Rob Regovich
Malouf Companies

HS Photo Operations events give me the opportunity to learn from some of the most experienced and talented leaders in our industry and the insights they provide will directly impact and improve my own work.

Colleen Moore